Alarm Capital Alliance launches Marketing Services Program for members of its Independent Dealer Program
Industry trendsetter rolls out promotional materials for Dealer partners nationwide
December 9, 2014 (Newtown Square, PA) - Alarm Capital Alliance ("ACA") has announced the launch of ACA Marketing Services for its Independent Dealer Program partners, giving them the ability to leverage the company's marketing arm to educate, nurture, and inform their current and prospective customer base.
The customizable materials are designed to help Dealer partners achieve their business development goals, sustain levels of growth, and ensure a clear-cut way to communicate with customers and prospects. Some of the tools their partners will have access to include pamphlets, leave-behinds, and informational fliers.
"It's important for everyone in the Alarm Capital Alliance family to have access to the same high-quality marketing collateral," said Amy Kothari, President and CEO of Alarm Capital Alliance. "Our Marketing Services Program will bolster our partners' marketing efforts to create profitable, long-term businesses."
Throughout 2014, Alarm Capital Alliance has been actively pursuing ways to increase Dealer support, and this approach provides significant value to their Independent Dealer Program. Exclusively branded templates will be readily available to prospect, upgrade customers, and enhance brand awareness.
"This is an initiative we wanted to launch as we move into 2015," said Tammy Beil, Senior Vice President of Marketing. "It's our responsibility to provide the necessary tools and support for our business partners to aid in the success of their marketing efforts. This is another avenue to support our Dealers in maintaining and promoting their individual brands."
Alarm Capital Alliance offers a wide-range of materials designed to help its Dealer partners establish, market, and increase profitability in their businesses through its Resource Center. The Independent Dealer Program has established a model for small, medium, and large businesses to increase cash flow, partner with a trusted advisor, and exit smoothly.
About Alarm Capital Alliance
Alarm Capital Alliance ("ACA") is a leading security alarm company that utilizes a unique business model for the acquisition, installation, and management of security alarm contracts. It dominates a critical industry niche, which includes its Independent Dealer Program. Since inception in 2000, the company has achieved over thirteen consecutive years of growth and is now ranked as the 10th largest residential home security provider, 17th overall, in the United States according to SDM Magazine's 2014 SDM100 report.