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Video Monitoring: Why You Should Be Watching!
We’ve been discussing video technology for a few years now, but as it’s one of the fastest growing trends in the home security market, it’s worth a new look.
In 2015, for example, video installation surpassed standard burglar alarm installs for the first time. Part of that is due to the popularity among customers for new technology and the booming integration with smart devices. It’s appealing to families that videos gathered on a monitoring system can now be transferred to mobile devices and computers, making it accessible and more useful to them.
The proliferation of easier to use home automation technology is also driving growth.
The focus of automation systems is full control, including turning on and off lights and appliances, locking and unlocking doors,as well as temperature and humidity controls in a house or business. And video access plays a big part in those systems.
As the cost of equipment drops within reach of a larger market and DIY solutions expand the audience for video, we are most excited by another aspect; the rising popularity of remote video monitoring service.
You should be looking closely at video if you aren’t already.
Video benefits lifestyle choices and convenience as much as security concerns, such as being able to check in on who has entered your home or business. Offering a new technology that fits well with growing trends in consumer lifestyles helps you maintain a trusted, leadership position in your market and separates your company from the rest of the alarm community that only sells basic security. Plus it can add additional RMR to your business!
Granted, the alarm companies are not the only players in this space – cable and telco providers are also marketing video monitoring technology. But while some may see that as competition, we suggest you view it as an opportunity to capitalize on the wider interest and ride the wave of a growing customer market.
Plus, video monitoring can help reduce your attrition rate. Users will be less likely to cancel their subscription because now the home or business owner can interface with this technology every day and not simply see a monthly security monitoring expense. Their experience with you becomes associated with positive experiences, not just a necessary cost they’d rather not have.
The percentage of new installations that are basic, professionally monitored with no additional services is declining.
Offering video will help differentiate your company from the dealer who is not keeping up with advancing technologies. You’ll position yourself within a discussion of lifestyle choices that adds convenience for your customer and additional, longer lasting revenue opportunities for you.
What’s in your viewfinder? Are you offering a video monitoring solution yet? We’d like to hear your success stories and challenges at firstname.lastname@example.org.