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As a small business owner, you can only do so much. You’re on a tight budget, there are customers to service and employees to pay. How do you make the most of your time and money to get the results you want? The key is increasing your efficiency. Getting better, more efficient results may take […]
Attrition is a fact of life in the alarm business. But very few companies measure and manage attrition as a key metric in running their company day-to-day. ore than having a direct effect on the value of your business at the time of sale, your attrition rate can be an important indicator of critical issues […]
It seems everywhere you turn, another DIY alarm product or smart home offering is entering the market. At some point, you may be considering offering a similar service so that you can compete with that segment as well. One school of thought is if you can build a relationship with the entry-level DIY customer now, […]
One topic that keeps resurfacing in the alarm industry over the past few years is the influx of new entrants in the market. Technology behind the new, connected home – the integration of automation, video, and other systems with security – has both attracted and been driven by companies that a decade ago either weren’t […]
Some business owners spend the end of the year planning, and some prefer to start the year off making plans. But no matter when you take a look at the upcoming 12 months (and we think you can benefit from doing it more than once a year) – it’s important to ask some strategic questions.
Over the last few months we’ve been discussing how to build value in your alarm business, whether or not you have plans to sell. Among other things, we talked about Contracts, Reporting Habits, Client Communication, Employee Training and Documentation. Here we’ll be talking about an overlooked area that can crumble a deal if you are […]
As you’re working to grow your security alarm business, you have likely focused on increasing the number of your customers, but what about increasing the value of each customer you already have. Focusing on your existing customer base has an added benefit: not only does increasing customer value potentially add to your monthly RMR, […]
When a buyer is looking at your alarm business, most often their major goal is to gain market share or they see some financial synergy. Beyond the surface and first impressions, it’s the quality of reporting that tells the real story of the strength of a potential deal. The very nature of reporting, however, dictates […]
Offering video will help differentiate your company from the dealer who is not keeping up with advancing technologies.
When we lose a customer to another company, the tendency is to blame the competitor for stealing the account.